Pizza Fresh Co is a young, energetic and bold brand who are reinventing the pizza culture by offering “made to order pizzas” in just 90 seconds. Influenced by the 90s hip hop culture, hints of bright green colour tones have been used on the banquet seating and neon signage. Vibrant fluorescent lighting have been installed to give the overall atmosphere a sense of pop and youth.

Striking graphics have also been featured across all stores to emphasise the restaurant’s idea of ‘fresh’, which contrasts the neutral palette of black, white and oak timber.

Design: Vie Studio
Photography: Andrew Worssam