Following last year’s opening of an outpost in Antwerp and the relocation of its boutique in downtown Zurich, the Issey Miyake brand is once again expanding its European footprint with the addition of a brand new flagship store in the highly prestigious Duomo district of Milan. The Japanese fashion house has opted for a 500 sqm. ground floor unit on the ornate premises of Palazzo Reina, a former aristocratic abode built in the 1820s. Similar to various other Issey Miyake stores in Japan and abroad, the interior design of the boutique was entrusted to acclaimed Tokyo-based architect and designer Tokujin Yoshioka.
Being a historic, listed building, much of the interior had to be retained, and the Yoshioka’s challenge was to find a way to fuse the structure’s original elements with the modern retail design aesthetic of Issey Miyake, and if you ask us, the result is quite brilliant. The walls have been stuccoed to perfection, and dipped in a timeless off-white hue, offering a beautiful contrast with the original vaulted ceilings and the newly-laid stone floors. The store is divided into separate rooms, and each has been infused by a solid bright colour, captured by the base of aluminu base of sleek clothing racks that line the walls.
Additional furnishings comprise of sculptural ottomans, elongates display tables and salon tables. Although the premises are flooded by daylight coming through large windows in the façade and at the back overlooking the patio, additional lighting comes in the form of lightspots attached to suspened frames, adding up to a heightened sense of modernity. The new Issey Miyake store carries a comprehensive selection of the brand’s lines, including Issey Miyake, Issey Miyake Men, Pleats Please Issey Miyake, Homme Plissé Issey Miyake, Bao Bao Issey Miyake, 132 5. Issey Miyake, In-Ei Issey Miyake, in addition to watches, eyewear and fragrances.
Design: Tokujin Yoshioka