In the Graphic packaging project course at Mid Sweden University, an exchange of fika experiences with Japanese students at three schools was made. The idea was to create packaging and visual concept for Japanese Senbei cookies and green tea on a Swedish market. We created the brand SAIKAI, which stands for “until next time”.
The hexagon shape stands for communication and balance, inspired by nature. Nature is also the inspiration for the pattern with mountains, winds blowing, rivers flowing and fields of tea and rice. The cookie box serves as protection for the cookies as well as a serving tray. Also, it’s great fun to play around with!
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