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Japanese menswear label Soph. may have gained a large following with its designs, but it has cleverly thrown cool retail design into the style equation early on, and to this day, its stores continue to be very easy on the eye. Its newest outpost, once again created by architect Nobuo Araki of architecture practice The Archetype, is situated on the fifth floor of Ginza six, Tokyo’s new luxury hub in the heart of the Ginza shopping district. Occupying a corner unit of approx. 51 sqm., the boutique has an open-plan layout, but can be closed off with a metal sliding door.

A timber wall with built-in shelving is paired with wooden planking, and form the understated backdrop for suspended steel clothing racks. The new Soph. store carries the brand’s full range of products, in addition to items by affiliated labels Uniform Experiment and F.C. Real Bristol. To celebrate the opening, Soph. has released the Star Pack collection, a concise range of star-studded products inspired by Japanese history and traditions.

Design: Nobuo Araki / The Archetype
Photography: Soph.

https://superfuture.com/supernews/tokyo-soph-store-opening-27793

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