Ana Hickmann store by FAL Design Estratégico, São Paulo – Brazil

May 11th, 2017 by retail design blog

Famous Brazilian model and TV show presenter Ana Hickmann has a big portfolio with licensed products that take your signature, like clothes, purses, shoes, glasses, perfumes and nail polish. The next step is to grown as a retailer, gathering all the options in the same store.

The greatest inspiration to design this concept was Ana Hickmann herself. The store was thought to have her personality. We have searched for elements that composes her day by day life, as decoration details, her favorite colors, elegant materials and cozy textures.

Thinking about the consumer which likes fashion but is not addicted, is practical and dynamic, visual merchandising reproduces Ana’s care with her products: fixtures and tables shows a ready to wear look with all the store has to offer, visual communication with direct messages in a personal tone, glass squares that keep personal objects gave from Ana’s personal things. The project is the one that will be reproduced at the franchise network.

Design: FAL Design Estratégico
Photography: Durvile Cavalcanti

The Pen by AJOTO
The elegant modular design allows you to control the look and feel of your P...
BREAD AND BUTTER bakery by studiobium, Hong Kong
The store’s interior design were inspired from the wide-open courtyard, surr...
Harvey Nichols store by virgile + partners, Birmingham - UK
The aim was to create a contemporary and imaginative boutique environment, m...
La Perla store by Baciocchi Associati, Milan - Italy
Pure white marble floors illuminate the space, softened by sapphire-blue car...

Leave a Reply

Your email address will not be published. Required fields are marked *