Famous Brazilian model and TV show presenter Ana Hickmann has a big portfolio with licensed products that take your signature, like clothes, purses, shoes, glasses, perfumes and nail polish. The next step is to grown as a retailer, gathering all the options in the same store.
The greatest inspiration to design this concept was Ana Hickmann herself. The store was thought to have her personality. We have searched for elements that composes her day by day life, as decoration details, her favorite colors, elegant materials and cozy textures.
Thinking about the consumer which likes fashion but is not addicted, is practical and dynamic, visual merchandising reproduces Ana’s care with her products: fixtures and tables shows a ready to wear look with all the store has to offer, visual communication with direct messages in a personal tone, glass squares that keep personal objects gave from Ana’s personal things. The project is the one that will be reproduced at the franchise network.