Jacob Cohen opened its newest boutique inside Ginza Six in Tokyo, a mixed-use complex with 47,000 sqm of retail space featuring high-end boutiques targeting both foreign tourists and domestic customers. The 13-story mall hosts a total of about 240 shops, including several international brands’ flagship outlets, and a traditional performing art theater on the ground floor.

The exterior design of Ginza Six draws inspiration from traditional Japanese noren curtains, while the interiors are meant to offer a rich cultural experience through a mix of Japanese contemporary art and scenes of nature. Cohën’s boutique, designed by Area-17, provides a minimalistic environment of classical elegance, where furniture and refined details enhance the display of the iconic luxury denim.

Design: Area-17