Located in Seville’s city centre, Ecomobility’s showroom is a multi-brand showroom dedicated to the display and sale of the state of the art of electric motorcycles and mobility products and to raise awareness about sustainability and clean energies applied to urban mobility. Ecomobility Green World was born out of Lehmann Natur, one of the largest producers and distributors of fair organic fruit and vegetables in Europe, and it displays the identity, philosophy and core values of the brand.
The main idea was to create a dynamic space for the exhibition of products that are meant to move when in use, but are still when displayed, and to enhance the eco and clean energy qualities of the electric motorcycles. At the same time it’s meant to become the place to be for exclusive motorcycle users in search for a new way of understanding the riding experience. In order to reflect these principles, the space had to be hi-tech, clean, silent, green and strongly inspired in nature.
The proposed users circulation is based on the museum design, where the user travels around the whole exhibition without leaving anything out. This, combined with the desired experience of being in the nature, resulted in a trail, where the user follows a path as if being in the open, moving away from the traditional display of the program, and attracting more visitors. The products and motorcycles are exposed along the trail, displayed over gravel islands with bamboo and vegetation.
This natural elements work as space dividers, blocking visuals to enhance the user experience and curiosity for what lays around the corner, and this way, inviting the user to walk all around the path and meander through the different areas in a non traditional way. The walls and ceilings are painted in dark, with a rough Tyrolean finish that gives them more depth. The materials used for the showroom space are natural and their finishings raw, in order to give it the desired natural look.
Corten steel for the casting and outline of the concrete paths, and for the wall displays, black gravel and red volcanic gravel for the floor display islands, and bamboo sticks and natural plants as space dividers compose the palette of materials for this space. The lighting for this space is faint with spot light focusing the products. This tenuous atmosphere together with large mirror polished stainless steel plates filled with water helps the users to feel cooler inside the store as compared to the usual heat experienced on Seville streets all year round.
The store also allocates other programmes like offices for the brand and a workshop for the repair and maintenance of the vehicles. Being all the products for sale electric and oil free, these spaces had to be very clean and bright, almost like a quirophan, to also represent the ideas of cleanliness and good for the environment that are related to the electric motorcycles.
For this reason, both the offices and the workshop are painted all in white and the lighting is very bright. They are separated from the showroom through large glass panes that allow the user to see how the motorcycles are repaired, as one can see how a meal is cooked in a modern restaurant, and adding a hi-tech look to the natural environment of the rest of the showroom.
Electric mobility products and vehicles are becoming more and more popular and will replace traditional fuel vehicles soon. Designing a store for the display and sale of this kind of vehicles is a great opportunity to propose a new kind of space and not the typical car dealership, and this is also helps to drag people in, to investigate the store and learn more about new ways of urban mobility.
Design: Jump & Fly / Xpacio
Photography: Jump & Fly