Lululemon x The Class by Taryn Toomey
To launch their new collaboration with rising wellness star Taryn Toomey, Lululemon worked with Lucky Fox to develop a beautifully understated, handcrafted scheme for an instore installation for their Regent Street flagship store and a window scheme in Harrods. Using real and simulated concrete, various sized columns were created, with exposed crystalised detail evoking the gentle colours of the collection, celebrating raw beauty and ‘emotional release’.
Lululemon Sweatlife Festival
To highlight the Lululemon Sweatlife Festival in London, Lucky Fox were approached to create a huge ‘wave’ wall installation in the Regent Street flagship, constructed from rolled up yoga mats. Over 1000 rolled up mats were required, cut to various lengths to engineer the ‘wave’, all weighing over one tonne. The Lululemon Sweatlife Festival is on at Tobacco Dock, London E1 on July 22nd.
Design: Lucky Fox