Mulberry New Bond Street – AW17 Check Window by Mulberry’s Creative VM team, London – UK

August 12th, 2017 by retail design blog


Mulberry has recently unveiled a new window concept at their London flagship store on New Bond Street. This scheme, inspired by the strong checks used in the AW17 Ready-to-Wear collection, launches a new bag silhouette – the Amberley.


Within the window space are bespoke shelving units, skilfully constructed by carpenters to echo a classic check pattern by juxtaposing limed oak with burgundy stained wood. The result is a graphic, architectural and colourful design, using honest materials and providing adaptable platforms for all categories of seasonal merchandise to be showcased.


The windows also promote the brand’s hallmark colour, Mulberry Green, developed in 2015 with paper merchant G. F. Smith and used for packaging, shoe insoles and outerwear lining. This new shade of British Racing Green, evocative of a love of the English countryside, not only references Mulberry’s heritage but also provides a rich backdrop for product.


The window concept was designed by Mulberry’s Creative VM team and produced by Blacks Visual.


Photographer: Michael Franke

Le Coq Sportif Tour de France installation by Checkland Kindleysides at Harrods,...
The central theme of the design is a yellow ‘mountain range’; depicting the ...
Armani Exchange Blue on Blue Windows by Visual Citi, New York City
Different shades of blue support the denim theme, unifying the three windows...
Pastor 2012 Red wines by kissmiklos
I wanted to create a graphic design where the words are shaping a bunch of g...
Seibu Shibuya Christmas window installation by we+, Tokyo - Japan
"Surprise" is a Christmas theme of Seibu-Shibuya in this year. we+...

One thought on “Mulberry New Bond Street – AW17 Check Window by Mulberry’s Creative VM team, London – UK

  1. aikon says:

    Totally Fantastic Beasts and How To Find Them Look or Diagon Alley look!!! : D

Leave a Reply

Your email address will not be published. Required fields are marked *