Get an unrestricted access to all the blog and those extraodinary functions that can help your business grow in a continuously changing industry.

Register & subscribe to a premium membership! Register
Subscribe for 9.9 EUR/month Subscribe now
Subscribe special price for 99 EUR/year Subscribe now
Close
Select categories
Select cities

Gran Cruz is a premium chocolate Brand dedicated to the pursue of perfection, through artistry and dedication. From the devoted growth and meticulous selection of Mexico´s best cacao, Gran Cruz’ final product is a symbol of Mesoamerica´s powerful tradition and richness. The chocolate itself, seen as a “food of the gods” in Aztec culture and the result of great work and effort, is portrayed as a valued award. With this in mind we opted to create a visual language that alludes to Latin America´s colonial era´s craftsmanship and military recognitions in the form of a “Cruz” or medal, hence the name Gran Cruz.

The detailed patterns and holograms in both branding and packaging aim to communicate the product´s authenticity and level of attention to detail, effort and demanding selection process. The mixture of serif, sans serif and handwritten texts highlight the brands human aspect and artistry. A modern and vibrant color palette is contrasted against sober and monochromatic tags as a reference to Mesoamerica´s colorful culture juxtaposed with colonial era´s industrial European influence.

Design: SHIFT



http://www.packagingoftheworld.com/2017/10/gran-cruz.html

Add to collectionAdd to collection