New PYE optic store is based on the territory of a former baking factory, which fully operated from 1934 to 2015. The factory is a classic example of constructivism style, and the main goal was to maintain the style in the new interior. Floor, color palette of the store (which refers to Soviet Union sanatoriums), monumental beige panels with a clock and the shape of lamps – everything is a gentle reminder of Soviet era.
The «insides» of the store were made specifically for the store itself: the furniture and even small accessories. We’ve contributed with many different manufacturers to get customized mirrors, flower pots, decorative metal elements, tables, eyewear shelves: basically, the whole store is filled with one-of-a-kind pieces.
A decorative handrail became one of the most difficult element to produce: we had to cooperate with three different manufacturers to make it. The main part of the interior – orange ceiling lamps with a 2,8 meters diameter – also was customized. All in all, it took eight months to engineer and build the store, but it allowed us to make it uncompromising.
Design: Lesha Galkin