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Studio.J is an award winning experiential design consultancy firm providing strategic and creative solutions to retailers and brands. The challenge for this project was to create a feminine and premium mood within the store, where the visual merchandise and storytelling elements enhance the collections. The space needed to be very elegant even though a lot of DIY craft work was involved.

Lingerie is an essential part of every woman’s wardrobe. The aim was to create an experiential space where a woman from any walk of life can enter confidently to indulge in her feminine needs, an experience that needed to be fabulous right from the word go. Pop of colour, foliage and ultra-feminine elements created an exotic garden-like ambience within the store. Voluptuous floral that are luminous like jewels against the dark background leads to a very mysterious look.

The store is all about celebrating womanhood and bringing alive the brand’s tag line- fabulous as I am. A distinct style statement was established to brand Enamor as “unlike any other lingerie outlet”. Aesthetic reflection has given lingerie shopping a complete makeover by making it an enriching experience rather than a chore. The project was completed in 30 days, right from design to execution.

Design: Studio.J
Photography: Roshan Uchil

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