As part of the Marks and Spencer Wool Week campaign, Barthelmess worked in collaboration with the inhouse creative team to produce and deliver the scheme across the brands flagship stores. With a focus on oversized balls of yarn, individual concepts were developed for mens, womens, childrens and home ranges. Individually coloured to match designed pantones, over 9500 balls using 250 metres of wool were hand produced in less than 5 weeks.

Design: Barthelmess Gmbh