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Birchbox, the UK’s No. 1 Beauty Box and leading beauty e-commerce company, has launched its first ever UK Pop-Up stand -alone store with the help of YourStudio. The store has been designed to showcase the Birchbox personal touch expanding on the Birchbox ‘Build your own box’ pick & mix station with a gift wrapping station and Wishing Tree, where customers can add their Christmas wish to the tree and also record Gifs to ‘Share the love’.

Birchbox are about building the beauty company of the future and were passionate about building a warm inviting space where people love to shop for beauty. The double-fronted store on Carnaby St is an approachable space that encourages fun and discovery, developing a personal & emotional experience, bringing to life the art of giving. The space is cosy environment yet functional for busy shoppers who need to make considered and fun purchase decisions for gifts and treats quickly; giving beauty retail a whole new dimension.

Howard Sullivan, Creative Director at YourStudio said “We have created a store that brings Birchbox to today’s beauty consumer in a fun, creative way where they can treat themselves or buy gifts for friends. The gif booth and wish tree present creative ways to engage with the Birchbox brand in a thoughtful sharing way”.

Design: YourStudio

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