Howdy, “Men’s Lifestyle Curator”, is an e-commerce platform presenting tailored products, lifestyle articles and news for men with sophisticated tastes. Howdy’s core values “mature,” “refine” and “witty” can be sensed through out the website; its simple and intuitive design directs focus to the products and its contents. Whimsical icon and bubble graphic adds fun to the experience.

The packaging, inspired by C-rations (military food) with combination of witty typographies and unique materials also differentiates Howdy from other e-commerce providers. Two flagship locations, under the theme of “Futuristic Warehouse” have translated the core values to the physical space. Both stores have a giant vending machine with a robotic arm that customer can watch this process through the transparent glass wall. This one-of-a-kind experience not only adds excitement to customer journey but also creates vibrancy to store environment.

Designed by Brand Strategy Team of Emart Co., Ltd.
Photography:
– Package: Jung Hoon Han (H Factory)
– Contents: Cham Kim (Kim Cham Studio), Sung Wook Choi(Manmulsang), Won Tae Park (Park Won Tae Studio)
– Space: 2Rabbit