What Hedi wants, Hedi gets. since Hedi Slimane took over the creative reigns at Saint Laurent, the fashion house is not only making headlines again, but it’s also one of the undisputed bestsellers of Kering’s extensive luxury portfolio. Slimane’s irreverent but highly successful tenure spawns further tweaking of the iconic Saint Laurent brand, and the ongoing transformation has also been visible within its global retail network. The latest project to be completed is the renewal of the women’s boutique on swanky Rue du Faubourg St. Honoré in Paris, a prominent retail location that the brand has occupied for many, many years.
The makeover has infused the retail space with minimalism of a glamourous kind, featuring swathes of mirrors, white marble flooring and walls, and somewhat surprisingly yet beautifully eclectic, cherry-picked african sculptures and masks from the vast art collection of Yves Saint Laurent and Pierre Bergé. For its most discerning clientele of power shoppers, the boutique has a separate V.I.P. section readily available, decorated in a similar style but homely furnished with striking modernist pieces by french and danish designers. The renewed Saint Laurent women’s boutique carries the brand’s full range of women’s apparel, bags, shoes and accessories.
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