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An accidental meeting between two entrepreneurs sparked a timely shift in the beauty waxing offering in The Netherlands. They discovered that the category could be improved from the salon environment, treatments, products, staff training and even down to communication with their clients. Delete was born out of a desire to address and excel in all of these areas. Brandnew journeyed with them through designing the identity, salon environment, uniforms, products and communication templates. It is a truly integral approach and an example of what we call ‘Brand Design’.

Designed by Brandnew brand designers


























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