The Store is a pop-up shop during the tradeshow showUP in the Netherlands. Twice a year showUP organize a tradeshow for the home & gift branch with exhibitors like HAY, Vitra, Ferm Living, Puik art, Artecnica, DOIY, Mariomekko and many many more. During this show we have every edition a pop-up shop in another theme: this shop is besides the function as a shop as well to inspire the visitors (retailers, stylist, press) to see the products in another setting.

Concept: Maya Kol & Gerbrand van Nijendaal for showUP
Architect: Mei-Lan Tjoa for showUP