Creation of a concept for the wine estate store Château La verrerie in Provence. With a strong visual merchandising identity, a Provence atmosphere well balanced between modernity and authenticity. Genuine and friendly are the hallmarks of sensory pathways and greedy that I created for Château La Verrerie.

It starts with a reception area that telling the story of the estate in a typical entrance of a Provence house, in an atmosphere resonant of the revisited colors of Provence, with green hued wall bathing the entrance in a soft light delicately suggesting olive or rosemary leaves and complete with a collection of antique glass.

Then a Wine store with all the wines produced on the domaine displayed in made to measure wine cabinet. Then a wine tasting area, with made to measure tables For testing atelier. And to end the pathway, creation of a grocery store with typical products of the country area.

Designed by Herve Lavenant
Photography by Romain Ricard