Luxury retail in the Dutch capital may have taken root rather late compared to other leading cities across the planet, but it’s now developing at an accelerated pace, seeing the arrival of an unprecedented number of flagship stores in the upper segment. It’s on P.C. Hooftstraat, a shopping strip around the corner from three of Amsterdam‘s most notable museums, where all luxury brands converge, and newcomer Fendi is no exception. The Roman fashion house is has picked a mid-19th century building to set up shop, and commissioned Milan-based practice and longtime collaborator to create a matching interior design. Measuring approx. 230 sqm. (2,476 sq.ft.) set across two floors, the chosen aesthetic is contemporary with clean lines and sophisticated lighting.
And obviously, it’s lavish at the same time, seeing an infusion of marble, wood and carefully picked furnishings and fixtures that heighten the sense of luxury. The ground floor is home to the women’s collection, presenting the brand’s apparel items, accessories, bags and eyewear. At the far end, in the glass-roofed extension, a boudoir is situated where power shoppers can leisurely ponder over their next trophy purchase. A marble-clad flight of stairs leads to the basement section where the full Fendi men’s collection can be found. Equally alluring, the setting here is more demure, and seeing the design codes interpreted by way of darker hues. Similar to upstairs, gents also have a seating area, featuring a leather-clad bench and sofa.
Images © Fendi
Light blue Lady sofa designed by Marco Zanuso
Armchairs with textured gold fabric, and low tables from Cristina Celestino
Twist Console table by Thierry Lemaire
Sketches by Karl Lagerfeld
Textured armchair designed by Gio Ponti
Barcelona day bed by Mies Van Der Rohe