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In 2010, brazilian journalist Paloma Danemberg decided to quit her job as a TV reporter and take on the family business along with her father, renowned antiquarian Arnaldo Danemberg. Not only did she manage to expand and streamline workflow in every department but also she started to pick her own treasures while accompanying Arnaldo in auctions and antique hunt trips. With a fresh approach to the art of antique dealing, Paloma launched her brand por Paloma Danemberg at a corner of her father’s shop, with a smart selection of handpicked reassigned workmanship objects and cool furniture that communicate to a new generation of antique buyers. The shop corner became a 350m2 store just a month ago, at Shopping Leblon, Rio de Janeiro.

concept: por Paloma Danemberg

visual communication: Janeiro Creative Studio

store project: Ouriço Arquitetura e Design

Photograph: Andre Nazareth

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