The “Niannujia/Jiaoding” brand is a female brand in which two brands are put together in a space and Target customers are women between the ages of 30 and 40.
Women of this age exude a unique charm, they are beautiful but not floating on the surface, mature and fragrant. Young girls may be relaxed about life, but they are different. They are used to exploring themselves and are free from the inside out. we have long noticed two different brand characteristics. We decided to focus on balancing neutrality without breaking the two personalities.
The concept is ‘balanced neutral’