London’s most established and respected sneaker destination has been updated and reimagined by Counterfeit Studio, helping to bring it in line with Footpatrol’s status as London’s premier sneaker store.

In keeping with the same resourceful approach to utilitarian materials that underpinned the previous store iterations, fibreglass sections, more commonly used on external fire escapes, have been re-appropriated as oversized benches, display shelving and cladding to the rear section of the store. The cladding cleverly conceals a flexible shelving system to allow the staff to reconfigure the store as required.

The neutral tone of the palette provides a modern, clean and engineered backdrop to allow the product to take centre stage.