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Located in the center of Paris, is the brand’s second store for men’s ready-to-wear clothing. This concept, developed by Alcmea Architectes, considers itself unique, and the face of the brand, as a result of its use of straight lines and solid oak for the interior design.

The secretive side to the store lies in the center: an urban-like trailer, allowing for many different set-ups, and contributing to the division of the space according to sales items. The masculine and urban element of the store emanates from pierced metal sheets, metal bars and deep blue and white walls.

The electrical orange nuances on the sides of the furnishing and a selection of shelves and stickers all contribute to the unique sense of elegance and modernity. Lastly, the decorations comprising of LED letters and an origami trophy, establish the store in the world of fashion and product presentation.

Design: Alcmea Architectes
Photography: Pierre Pommereau

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