The project by PiùStore for this eyewear store in Naples stems from the need to update the image of the existing store located in the fashionable district of Chiaia.
The new shopfront, custom-made entirely in iron, takes its cue from the traditional English telephone boxes. Inside, all plasterboard coverings have been removed to create a sense of spaciousness, and bring back the historical party walls to their original state.

A custom table has been placed at the center of the sales area to display the vast selection of colored lenses. On the frontal wall and the side walls the product display fixtures are made with small custom shelves with LED integrated lighting that form the letter T of “Tullino”.