HSJ exudes lavishness and warmth, perfectly embodying the concept of ‘where art meets luxury’. Built as an introverted vault, the sandstone façade has a bold entrance door. It opens into a reception with an elliptical elevator as an iconic centerpiece. An individualistic display system ensures each jewel gets its own space to celebrate the craftsmanship of the deluxe products. The plush furniture and the chandeliers have been detailed to look like installations that reflect the essence of the exhibits. Each ornate display frame is designed to look like an antique maestro painting, adding to the opulence of the jewelry. The minimal interiors accommodate the mass and chunkiness of silverware while enriching the whole retail experience.