External area: 220 m2
Exhibition area: 400 m2
Position: Archivi 3
An important past and a future looking towards a new start: this is what you feel when you get close to Ellesse Music Hangar. A large logo stands out like a lead actor on a stage.
The interior has been built from the ground up as a performance space.
The pop mood of the brand finds expression in the freestyle dancers performing to a DJ set. Groups of people gather on the outside of the Hangar. The dancers have their audience.
The outer façade, which acts as the frame for the performance, is rough and rusty to communicate the street mood of Ellesse.
Project by: Wea, Wagner Associati
Ph: Tiziano Scaffai