Exhibition area: 130 m2
Position: Lorenesi Structures
The protagonist of Slam is the sea. The calm and serene expanse made of deep colors and the sublime challenges that the brand loves.
The polycarbonate facade wall creates the feeling of simplicity and lightness. Your gaze is drawn to the majesty of the logo, created for the 40-year anniversary of SLAM. Under the setting sun, the façade appears bathed in water.
Inside we find a space that showcases every single product, beginning with the four items that belong to the capsule collection Believe.
The ultra-stretch video on the wall, the same we find in every Slam shop, becomes an important element for brand recognition.
Project by: Wea, Wagner Associati
Ph: Tiziano Scaffai
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