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TOWOdesign created an exhibition space for 2018 Design Dream Show (DDS) in Shanghai. DDS is a cluster exhibition that leads the design trend in the furniture industry, with 23 exhibitors taking part in the event in 2018. This project focused on fairness of visual display for each participating exhibitor, as well as the coordination between the overall thematic image of the exhibition and individuality of the 23 exhibitors. If the image of the whole exhibition was too strong, it would weaken the characteristics of exhibitors, while on the contrary, if the individuality of each exhibitor’s booth was too conspicuous, it would cause visual clutter and fail to convey the theme of the whole exhibition.

Project name: 2018 DDS Exhibition Space

Location: H3 Exhibition Hall, National Exhibition and Convention Center, Shanghai, China

Category: exhibition hall

Area: 2000 m2

Design Company: TOWOdesign

Chief designer: He Mu

Project team: Zhang Qian, Ren Wei, Sun Meng

Project duration: May 2018 to September 2018

Main materials: plywood, white latex paint, abandoned wooden panels, discarded furniture 

Photos: TOWOdesign

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