To launch lululemon’s global run campaign – Every Run Has A Reason – which coincides with the London Marathon, Lucky Fox created a bespoke 3D model interpretation of London to fill the window of the brand’s flagship store on Regent Street.

The meticulously designed structure – featuring London’s many famous landmarks including The Shard, London Eye, ‘Gherkin’, Millennium Dome and many more – was crafted with high density foam using a poly carving technique. Working within the confines of a tiny access space to the window, the 3D model had to be methodically pieced together – much like an enormous puzzle.

Frosted blue LED is used to symbolize the River Thames and red chasing LED replicates the London marathon tracking route as it winds