The 3.0 project of the Cisalfa store in Rome involved the entire redefinition of the women’s area. The store is sited in a wonderful location of the early 1900s in the heart of the Eur district, a location full of history that has given strong inputs to the choice of materials and finishes.

Recently renovated, the women’s area needed a characterization that would make it more feminine, soft and welcoming, while at the same time elevating the product and the shopping experience.

The chosen materials were pink terrace, stone and oak wood; lights and plants were added and the product exhibition space was reversed: from the perimeter to the center, creating a very dynamic path that lets the space untangle and guides the consumer.