Get an unrestricted access to all the blog and those extraodinary functions that can help your business grow in a continuously changing industry.

Try all the RDB function for free during 30 days

Register

Subscribe for 10 EUR/month

Subscribe now

Subscribe special price for 100 EUR/year

Subscribe now
Close
Select categories
Select cities
Close
Select categories
Select job type
Select cities
Select experience levels

The first Nike concept in Awlab was designed to characterize the areas dedicated to Nike within the Via del Corso store in Rome. The project was then replicated in the shops of Milan Via Torino and Milan Corso Buenos Aires and finally in the most important shopping center in Barcelona.

The fulcrum of the project was the elevation of the product: extremely flexible structures were created to allow setting the space based on the type of goods and launches. Great importance has been given to the mannequins, placed on platforms at different heights to give a strong visual impact to the Nike product.

Studio: Vanda Designers

Client: Nike

Designer: Valentina Elmiger

Visual merchandising: CPM bespoke

Furniture: Zampieri Carpentry

Add to collectionAdd to collection
TAGS: |