Svyaznoy chain of stores designed a new brand identity in 2018.
The lifestyle and interests of an individual are the core of the system formed by company’s products, services and content. The brand’s most striking features are modern style, technological advance, youth-oriented design, casual look and minimalism. Trade dress includes constant elements such as logo, sign, font and color range.These elements and definitions underly the interior’s concept. Minimalism prevails in the shop’s design accentuating the contrast with the imposing natural stone hallway of the airport.
This very solution emphasizes the technological advance and modern aesthetic of the store chain distancing it from classic style options.