Get an unrestricted access to all the blog and those extraodinary functions that can help your business grow in a continuously changing industry.

Register & subscribe to a premium membership! Register
Subscribe for 9.9 EUR/month Subscribe now
Subscribe special price for 99 EUR/year Subscribe now
Select categories
Select cities

Svyaznoy chain of stores designed a new brand identity in 2018.
The lifestyle and interests of an individual are the core of the system formed by company’s products, services and content. The brand’s most striking features are modern style, technological advance, youth-oriented design, casual look and minimalism. Trade dress includes constant elements such as logo, sign, font and color range.These elements and definitions underly the interior’s concept. Minimalism prevails in the shop’s design accentuating the contrast with the imposing natural stone hallway of the airport.
This very solution emphasizes the technological advance and modern aesthetic of the store chain distancing it from classic style options.

Designed by Tatiana Kazantseva & VArcitects

Photography by Inna Kablukova

Add to collectionAdd to collection