Breaking away from traditional approach this party season, Project Eve, the women’s centric brand from Reliance Retail have created a graceful and conspicuous window display which captures the passerby’s attention immediately. Unni Augustine – Head visual merchandising, Project Eve explains the idea behind the celebration window display, is inspired by shapes & free flowing forms. We wanted a festive look and feel without being overtly “Party”. In the back of our minds we wanted modern and contemporary take for the season. Glitter finish was very important to us to create a tactile and luxurious display.
He further adds overall, the clever execution of props, lights and color scheme captures the feel of season without being over the top.
VM head – Unni Augustine
Concept Design -Aarti Shegaonkar /Unni Augustine
Styling – Manish Ranjan/Sanika/Nethu.
Vendor – Adwings Adverting Pvt Ltd
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