Università della Birra is an innovative pole for Heineken’s clients and partners. The project is based in an industrial building where students can learn in different spaces and setups about beer culture. Classroom designs recall former industrial heritage within a beer branded atmosphere. The educational space is composed of classrooms, ingredients room, draft lab, workshop area, tasting room, conference room and bar. There are other leisure areas such as an exterior beer garden, breakroom and reception in order to complete the student offer.
The use of tiling and wood is the result of a balance between the industrial yet handcrafted spirit of beer making. By recuperating beer related elements we were able to imprint the space with a uni