Pouly are a bakery & Café chain who have been operating across Switzerland since the 1980’s. Author re-invented their visual identity in their branding & art direction through to interiors for a more contemporary, and confident approach establishing language made for today’s consumers whilst retaining their Swiss based heritage.
The 63SQ/M space where soft timber and terracotta tones play with form & texture is inspired by Swiss art & design and reflects the country’s iconic natural landscape. Grey washed 3 dimensional surfaces, imitating the undulating form of the Swiss mountain ranges, play with light & shadow. Author ensured the playful tactility of the space translates throughout the store for an immersive brand experience