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Progetto Design & Build was tasked with the design of the new office headquarters for Prima Assicurazioni, a vehicle insurance agency located in Milan, Italy. The new headquarters of Prima Assicurazioni, entirely designed and realized by Progetto Design & Build (Progetto CMR Group), reflects the vision of a company projected towards the future and recently named among the Best Places to Work in Italy.

The new workplaces are located in a prestigious historic building in Piazza Cordusio, the new lively economic center of the city of Milan. The layout is distributed on a single floor along a ring path that runs around the perimeter of the building: this guarantees a 360 degrees view of the entire neighbourhood.

The most important element is Color: it gives character to the environments and establishes with strength the identity of the brand. Prima Assicurazioni has even created an ad hoc Pantone to define its signature ‘purple’. Furthermore, the color is highlighted by the amusing and distinctive graphic add-ons, displayed both on the floor and on the walls, to underline the rupture from traditional canons that are still associated with the world of insurance.

Transparency and visibility are two other important brand values that are specifically perceived in the new spaces. Large windows delimit the different areas and the meeting rooms that alternate with full-on open workstations.

The break area is also fully integrated with the rest of the offices, equipped with large tables that can also be used as work-tops and with all the comfort elements necessary for a proper break. You can free your mind in front of a revisited vintage video game or by sitting on a comfortable suspended armchair; but you can also have a healthy snack around the large tables that favor the brainstorming of ideas. Whereas privacy and concentration are guaranteed by specific dedicated support areas, perfectly integrated with the rest of the environment.

Informality and absence of hierarchies seem to be the keywords of an innovative workplace, capable of attracting new talent and leading towards new ways of working.

The new designed space induces people to work in it, suggesting new ways of carrying out work activities but still maintaining the flexibility to adapt to their needs. It is thus an expression of the company itself and of the values it wants to declare.

Design: Progetto Design & Build
Architect: Barbara Patrizio
Photography: Andrea Martiradonna

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