The design strategy was to create a laidback atmosphere with a contemporary and natural touch. The materiality of the store is formed from the choice to make the project reflect a transformation of paths, respecting the urban life we live and also the rhythm of the nature that surrounds us. In the store, we fully explore storytelling resources, beginning in the entrance where, near the main façade in black metalwork, a niche is created to exhibit the assembling process of a shoe, exposing its layers and raw materials. The gradual transition between urban and natural is experimented all over the store, allowing the customer to recognize it in the smooth transition of colors, materials and communication, the balance between both worlds.