The third location for Montreal streetwear destination, Off the Hook. We wanted to create an environment that was simple and modern and that truly represents who OTH really is at its core. The use of blue and a custom-created white concrete is a direct reference to the Greek heritage of the retail owners Harry and Angelo. The blue is also a reference to The Ringleaders, the football club created by OTH. Entirely modular, this entire space, -made up of a store, gallery, apothecary and community hang out – shifts on a weekly basis, offering a new experience to customers every time they walk through its door. In a way, OTH St-Laurent is going back to its Chez nous depuis 1999 roots by reconnecting culture, art, and fashion in a meaningful way.