![](https://retaildesignblog.net/wp-content/uploads/2019/12/28-1-300x300.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2020/10/MOV_BENOIT_MARCIREAU_1-780x585.jpg)
To stand out from the competition we decided to break away from traditional ice-cream codes and create a premium experience – shaping a differentiated and iconic brand territory that pays tribute to their very unique brand positioning. Mövenpick captures the real taste of each original flavour and elevates the ice-cream experience to quality moments of authentic indulgence in a highly creative combination of the best of Nature, pure Swiss cream and free-spirited craftsmanship.
The visual universe that we created introduces Mövenpick’s Swiss origins through a simple and joyful illustrative treatment, and we redefined the global consumer journey in order to leverage this new brand universe.
Design by Futurebrand
Design Team: Benoit Marcireau
Production : Studio Kompa
![](https://retaildesignblog.net/wp-content/uploads/2020/10/MOV_BENOIT_MARCIREAU_4-780x585.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2020/10/MOV_BENOIT_MARCIREAU_3-780x585.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2020/10/MOV_BENOIT_MARCIREAU_2-780x585.jpg)