The Portugal Vineyards wine concept store is the first physical store for the online wine specialist company. Located adjacent to the company’s headquarters, facing the street and occupying 90m2, the store consists of an open-plan devoid of partitions.

The space inside is blindingly white, minimal and circular.

The displays are carved out of the walls in reference to the vineyard terraces in a circular shape that fills the customer´s field of view sensitively with indirect lighting and the sharp contrast between the product and the space. This luminance creates the perfect background for the experience of observing the diversity the wine represents and a chance to take design back to its core in a chance to start something new.