BoConcept’s first concept store in the world.

BoConcept, founded in Denmark in 1952, is a lifestyle brand with over 300 stores in 65 countries around the world. In this store, which is the brand’s first concept store in the world, customers can use an information display system to see product-related information including interior styling ideas, product descriptions, products made of the same material or in the same color among other suggestions by holding a color sample chip over a pedestal in front of a touch panel. FURTHER was responsible for the management of this project as a Japanese liaison for ITAB, a Swedish company most closely related to the BoConcept headquarters.