The flagship store “Kotofey” was the first store to unveil the new design representing Russian footwear brand for younger children and teens. It was located in the shopping mall “Metropolis”.

The main goal was to develop a modern and easily recognizable image for the label creating conservative footwear. There are about 150 “Kotofey” stores in Russia that are due to undergo redesign.
The company provided a universal design with clear principles suited not only for Moscow but also for regional towns.