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Matchbox is a multi-brand fashion store where you can find cool items at reasonable prices. Teenagers and college students who love something fun and exciting are its main target. So, we took the ambiance of a ’90s arcade game shop to create the Matchbox’s style that is still pink and expresses the fun and frenzy of teenagers.

The area is designed to be an open space that is easily accessible with easy-to-find materials. Big game cabinets, basketball games, and joysticks are chosen to design clothes rails to boost this ambiance. Apart from those items inside the store, the storefront is created to be like giant 3D glasses. Whenever the customers look into it, they’ll suddenly fall into the world of Matchbox.

Designer: Kritti Kuharuangrong (Creative Director) /

Photo: Panoramic Studio


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