AB InBev, the world’s leading brewer, came to YourStudio with the brief to re-shape the Future of the Pub; post pandemic, re-connecting with consumers on a direct, more engaged level. The setting, The Monarch pub, an iconic venue in Camden known for its line-up of now legendary indie artists. It has now been reimagined as Monarchy, an innovation platform where friends want to meet.

Monarchy aims to drive loyalty by bringing people and communities together in providing a platform for connection and amplifying the experiences of music, sport, culture and community. YourStudio positioned Monarchy as more than a venue; it’s your local, it’s your front row, it’s your afters, it’s your studio.