BikerStore’s flagship store in Moscow is their first retail space in Russia, a modern and welcoming location reflecting on everything “moto” but indirectly. We were given an open brief and took inspiration from the modern city life, buildings and underpasses. Concrete, natural wood, ceramic tiles, profile metal and metal grid were used for finishing.
Gray and orange in equipment colors are well balanced, create a technological feeling and can be freely used in the many elements of that interior.
Bespoke equipment and items can serve multiple purposes. We experimented with various materials to create unique and functional furniture pieces.
All of that helps to maintain a cohesive experience, creating the right mood.
Store name: BikerStore
Location: Moscow, Russia
Design studio: Bad Reputation
Designer: Alex Feskov
Photographer: Sergey Melnikov
Room area: 200 m2