In a city of animal lovers. leading Chinese pet nutrition company Peidi has created a community home for pet lovers in Shanghai. The flagship retail space, Paw Day encompasses a pet spa, salon, fresh food, daycare, hotel, an outdoor activity zone, dog swimming pool and a coffee shop. The fun-loving brand was visualized with cute icons and strong colors appealing to a youthful and young audience. The interior design needed to reflect this fun and playful nature but with a premium edge that reflected the brand and the audience.