At the beginning of 2022, the fifteen-year-old brand Siji Minfu originated in Beijing eventually launched its maiden expansion outside the city and opened a new outlet on the Wusong road of the Bund Shanghai. Upon opening, the restaurant has become a much-visited place and generated despite an average waiting time of two or three hours not a single compliant on the social media, but rather numerous positive reviews that “the delicious food is worth all the wait”.

The space design is by Wu Wei, designer from Beijing IN•X Design Company, who has once again created a catering space for Siji Minfu that will result in distinctive memories—through powerful and recognizable brand genes tinted with splendid and solemn Beijing culture.