Korean cosmetic brand MUDE started with the word ‘muse’, an inspirational being. We wanted to create an inspirational space like a brand story. We established the design language in the hope that it would be a space to express MUDE’s sensibility and brand core values.

First, the form. We formed a space that expresses the curves. Elegant curves express the brand image of MUDE.

Second, the material. We hoped the central space to be a picturesque space so we put beautiful natural elements and textures into the space. We wanted to deliver a comfortable and unique experience in the central space.

Third, the color. The deep beige color and soft light create a comfortable atmosphere for the space.

Through these plans, we intended to carefully put a relaxed, elegant atmosphere in the space. We hope that it will be a place where we can deliver rest and inspiration beyond providing a better working environment for workers.