Refresh of an existing store to create a flagship destination for a high end jewellery brand. We wanted to create an enhanced customer experience that could not be replicated online. We added ribbed, scalloped, chevron patterns & textures, cool smooth arabescato marble & brass, textured handmade metallic wallcovering in beaded wall frames, luxurious soft velvets, creating a more layered visual and 3-dimensional brand language. The biggest impact is provided by the new champagne & coffee bar, visible from the front of the store through a marble framed opening, a glowing jewel of a room with a row of decadent cerise velvet bar stools. The bar has captured the imagination of customers and allows Pravins to host on-site special events.